When it comes to food, the word ‘local’ has become synonymous with the local foods movement. The term ‘locally grown’ SHOULD refer to foods sold relatively close to where they were produced. But when it’s used in ad campaigns for companies like Philadelphia Cream Cheese as seen below, you know it has lost all significance.
While I haven’t seen this particular buzz word on food labels yet, I’m assuming it is only a matter of time. Food companies love those trendy little words and phrases, like ‘all-natural’ and ‘made with whole grain’, because they are quick to catch the eye of the health-conscious consumer, and help sell more products. But, these claims can also confuse and mislead. Most have little or no real meaning, and are an easy disguise for what is REALLY hiding in our food.
This slideshow will show you 10 of the industry’s favorites, and hopefully stop you from being duped on your next visit to the grocery store.