We’ve all seen food products with health claims before – packaging that touts magical ingredients that will lead to weight loss, lower cholesterol, or a reduced risk for heart disease. A new product from Germany is taking a different approach – claiming their gummy candies will make you beautiful.
- The claimed “beautifying” effect for Coenzyme Q10 is related to antioxidant activity, but the science is not conclusive. In fact, the European Food Safety Authority concluded that there is no cause and effect between ingesting Coenzyme Q10 and protection from oxidative damage.
- While ingesting collagen to create younger looking skin is a common practice in Japan and more recently, in some European countries, there is no research to date proving any real effects. Simply from a nutrition standpoint, there is no way for collagen to be transported directly to the skin when it is eaten, as it is broken down during digestion into amino acids just like any other protein. These amino acids are then used to produce different kinds of protein needed for muscle and cartilage growth, hair and nails, hemoglobin production and other processes in the body.
- Biotin’s “beautifying” quality is likely traced to the claim that the vitamin can improve dry skin, hair and nails. However the Natural Medicines Comprehensive Database rates biotin as having insufficient evidence to support such claims.
- Ingestion of aloe vera (often in the form of aloe vera juice), has become popular for it’s proposed effects on skin renewal and detoxification. In addition to there being little scientific evidence to back these claims, consuming aloe vera can lead to some pretty ugly side effects, including abdominal pain and diarrhea.
The only truly impactful ingredient in these gummy candies is sugar – and there sure is a lot. The first two ingredients are glucose syrup (sugar) and regular sugar.
While 20% isn’t that much to begin with, what they are speaking of is fruit juice concentrate, which as I’ve mentioned in the past, is just another fancy form of sugar.