Cookies for breakfast? It’s every kids dream. Quaker, a brand known for their oatmeal and other breakfast items, has developed a cookie they believe is fit for “the most important meal of the day.” Quaker Oat & Yogurt Sandwich Biscuits bear a striking resemblance to Oreo cookies, so I thought it would be fun to compare the two.
Here are the nutrition facts for both:
Calories: The Quaker
biscuits cookies contain 180 calories per serving, while Oreo cookies only contain 160. However, the serving size for Quaker is 38g as compared to Oreo which is only 34g. Even if you account for this, both contain approximately the same amount of calories (4.7 calories per gram.)
Fat: Both products contain 7 g total fat and 2 g saturated fat per serving. Thus, the Quaker product contains slightly less per gram.
Sugar: Quaker’s product contains 11g of sugar per serving, while Oreo cookies contain 14g. If you adjust for the weight difference, that’s only a teaspoon difference in sugar between the two products. Both still contain a lot of added sugar, with Quaker’s product containing nearly 3 teaspoons, and Oreo cookies containing about 4.
Fiber: You’ll get 1 extra gram of fiber if you choose the Quaker product, but 1-2g of fiber for either product is not nearly enough to offset the amount of added sugar contained in these treats. Especially, if you plan on eating them for breakfast.
Now, let’s look at the ingredients.
We know that companies list ingredients in order of predominance by weight. While whole grain oats are the first ingredient for Quaker, their product contains four types of sugar (sugar, dextrose, corn syrup and honey), and Oreo cookies only contain two (sugar and high fructose corn syrup). If combined together, sugar may climb to the top of the ingredient list for Quaker, just like the Oreo cookies. It also appears that Quaker requires several more ingredients to make their product appear healthy. Dried nonfat yogurt doesn’t show up until the middle of the ingredient list, likely providing very few of yogurt’s nutritional benefits to this product.
There is some great marketing here from Quaker. Just calling them “biscuits” is likely to fool plenty of consumers into thinking they are buying a healthier product. But, make no mistake. These are cookies. While oats and yogurt are healthy in their whole food form, Quaker is just using these ingredients to make another junk food product sound healthy. It’s a textbook case of healthwashing.