Food companies are becoming more aware of the health conscious consumer’s desire for less processed foods. To reach this market, companies could start stripping down the number of ingredients and using less processing to create their products. But, that would be too easy. Instead, some companies are actually doing more processing – to make their products appear less processed.
Case in point: Oscar Mayer’s Carving Board Meats.
These meats have ragged cuts, and darkened edges to make the meat look like it was just carved from a roast. Their advertising would even make you think it is equivalent to what you would get from a Thanksgiving dinner.
But what they don’t advertise is what you’ll find right in the ingredients list.
Those darkened edges are just created with caramel food coloring. Sodium nitrites (linked to cancer in some studies) are used to preserve the meat. And the sodium content is far higher than anything one would get from a roast cooked in their own kitchen. Major health organizations recommend that we consume no more than 1500-2300 mg of sodium daily (depending on your age and health.) Carving Board meats contain anywhere from 540-630 mg of sodium per serving. This means that one sandwich (if you follow the recommended serving size) would eat up more than 1/4 of your daily needs – and that’s not including any condiments or other toppings. Yikes.
Don’t fall for this one, folks. This product line is nothing more than regular, overly-salted, heavily processed Oscar Meyer deli meat with a cosmetic face lift.